Today we publish the next of our blogs in our 12-week blog series, THE ULTIMATE GUIDE TO SELLING YOUR HOME.
EFFECTIVELY MARKETING YOUR HOME
DON’T SKIMP ON LISTING PHOTOS, INSIST ON PROFESSIONAL PHOTOGRAPHY
Until a few years ago, one may have got away with photos of an inferior quality. Nowadays, all photographic content needs to be presented at an exceptional level, when selling your home.
Ask your agent, prior to the signing of any mandate, for samples of the photographic content his agency has presented in the past. Visit the agency’s website to review their photographic presentation and compare it to that of the competition. You need to ensure that the agent employs a professional photographer. The photography session needs to be arranged for the day, in plenty of natural light. The photographer needs to ensure that the time of day and the angle of natural light, best presents your house.
CONSIDER A VIDEO TOUR
The addition of videography is fast becoming ‘the next kid on the technological block’ in property presentation. Drone technology allows for the setting and the possible views of your property to be best shown to any potential buyer. Be sure to speak to your Agent about this prior to signing off on a mandate.
REVIEW YOUR LISTING ONLINE
Once your property has been photographed and, possibly, video graphed, the agency will add these to your property listing on-line. Look at your home listing on the various websites. Ensure that both the visuals and the conveyed property information is both of a high-quality and accurate. If anything is missing or unsatisfactory, contact your agent immediately and ask for it to be rectified.
YOUR PROPERTY NEEDS TO BE MARKETED THROUGH ALL POSSIBLE CHANNELS, ESPECIALLY ONLINE
It was strongly recommended in a previous section that you ensure that all possible marketing channels are used by the estate agency in the marketing of your property. This is particularly relevant for on-line marketing channels.
Your property listing should, at the very least, be presented on the agency’s website and on one secondary, property-listing site. Importantly, these websites supply minute-by-minute statistics of the number of visits to your property listing. The statistics will also reflect the number of times the agent has been contacted for information on, and/or viewings of, your property. So, don’t be shy to regularly ask your agent for feed-back.
In addition, Social media is regularly used to advertise properties to a defined user audience. The exposure of your property to relevant buyers is increased by such advertising. Ask your Agent whether your property will get exposure on Facebook and/or Instagram and how the buyer-audience has been identified.
Also, good agents will most times use an email or SMS campaign to notify your neighbours and the immediate surrounds that your property is in the market.
PUT UP A SIGN ON THE PERIMETER OR THE PAVEMENT WHEN SELLING YOUR HOME
Yes, we are living in a digital age and online marketing of your property is critical. However, that does not mean that certain more traditional aspects of marketing and exposing your property is not necessary anymore. Be sure to ask the agent to display a For Sale sign on the perimeter of your property. This is particularly important if your property is situated on a reasonably busy main artery in your town or city.
You may want to keep the sale of your property private by not displaying a For Sale sign. However, in doing so, you may run the risk of missing out on a neighbour who has just been waiting for your property to come onto the market !
NEXT WEEK: CRITICAL ASPECTS OF SHOWING YOUR HOME