Jan De Villiers, CEO and Founder of Flat Fee Homes adds another chapter in their amazing story
Once the numbers for the flat fee business and financial model had been crunched, the move to digital loomed large.
I mentioned the concept to another old friend of mine. He had been in digital marketing for a number of years. And as a result immediately asked how I intended to market the new business. His interest was both in terms of brand awareness and as a business concept.
He introduced me to a digital marketing company who we subsequently contracted to develop our new business brand and marketing road map. The process included the development of the website and a social media strategy.
We asked ourselves hard questions:
- Who was our audience?
- Whom did we wish “to talk to” online, and why?
- How do we build like-minded audiences?
How did we add value?
- We started with good, value-added content.
- I started asking our audiences relevant questions.
- My team listened, and searched for solutions.
Now, our business needed a footprint and as a result, procuring the necessary office space became a top priority.
It became increasingly more important to select the appropriate name for our business. After much deliberation, we decided to name it exactly what it was: Flat Fee Homes. We felt that this name best illustrated our goal. We were a real estate agency based on no frills, no hidden agendas and a total commitment to the flat fee concept.
The Flat Fee Homes logo and theme were developed around the colour of life, renewal, nature, harmony and energy.
My vision for a superior real estate service model eventually led to our ‘tag-line’, “Real Estate Simplified”. The goal of this model was to simplify the marketing and selling process for the client.
To find out how the superior Flat Fee Homes service model developed, read our next instalment.