Jan De Villiers, CEO and Founder of real estate business, Flat Fee Homes
I have been in the real estate business for over 14 years.
During this time, I gained extensive experience in the industry. It progressively started to bother me that commissions being charged by the industry were not justified.
Yes, there were times when a property could take months to sell and demanded a lot of my time.
But, in most instances, a property would sell within a month or two. The time and money I had expended on bringing the property to sale simply did not justify the sales commission I had earned.
What is more, I realised that there was very little difference in the time and money I had expended on facilitating the sale of a R 5,000,000 and a R 2,000,000 property.
That is when I realised that there is another way of selling real estate. Charging a transaction cost which is fair to the seller, and which ultimately could save the buyer some money too.
But, I also never wanted to compromise on the service I would offer my client.
So, the challenge was to crunch the numbers and see whether I would be able to offer the same service at a dramatically reduced fee.
And, of course, what that fee should be…
Read about the next step in Jan’s & Flat Fee Homes’ journey soon.
But, in most instances, a property would sell within a month or two. The time and money I had expended on bringing the property to sale simply did not justify the sales commission I had earned.
What is more, I realised that there was very little difference in the time and money I had expended on facilitating the sale of a R 5,000,000 and a R 2,000,000 property.
That is when I realised that there is another way of selling real estate. Charging a transaction cost which is fair to the seller, and which ultimately could save the buyer some money too.
But, I also never wanted to compromise on the service I would offer my client.
So, the challenge was to crunch the numbers and see whether I would be able to offer the same service at a dramatically reduced fee.
And, of course, what that fee should be…
Read about the next step in Jan’s & Flat Fee Homes’ journey soon. 