Our 12-week blog series, THE ULTIMATE GUIDE TO SELLING YOUR HOME, starts today.
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#1: WHEN SELLING YOUR HOME, DON’T BE EMOTIONALLY INVOLVED
Selling your home is an emotional experience. However, selling your property should always be a business transaction. Being emotionally involved with a business transaction, will most times lead to the making of poor marketing decisions. A Seller needs to understand this.
For instance, you may not see the need for changing, or even upgrading, certain parts of your home for presentation to a buyer. Or you may attach an unrealistic value to your property, because it is the family home.
You need to remember how you felt as a buyer when you first viewed the property. That is, before it became your home. The new buyer has no emotional inclination to the property.
His or her interest is only in whether the property speaks to their specific needs. The only other consideration is whether the asking price justifies the offer on the property.
#2: UNDERSTAND WHAT AN AGENT DOES
There are obviously homeowners who do market and sell their properties themselves. If you elect to do that you need to, first, be aware of what that process will demand of you and the best way to do that is to understand what an agent does.
A good agent:
- Uses his or her access to formal, paid-for property valuation sites to obtain and provide you with a realistic valuation of your property
- Will be able to professionally assess the positives and negatives of your property.
- Advises you on how to best utilise property pro’s & con’s in the marketing process.
- Understands how to use technology to present your property in the best light through the most effective mediums available
- Probably already has one or more buyers who may be looking for a property like, or similar to, yours
- Facilitates the viewing of the property by potential buyers in person
- Protects you from being personally exposed to any comments on and views of your property
- Prevents you from potentially having an un-vetted stranger in your home
- Handles all the price and other negotiations between you and the potential buyer
- Assists you with the execution of any legal obligations which may be attached to the sale.
- Facilitates the arrangement of electrical and other inspections and the actual conveyancing process.
NEXT WEEK: PLAY THE AGENT FIELD