Today we publish the next of our blogs in our 12-week blog series, THE ULTIMATE GUIDE TO SELLING YOUR HOME.
SHOWING YOUR HOME
ACCOMMODATE VIEWINGS BY PROSPECTIVE BUYERS
You have done a lot of hard work so far and now is not the time to drop the proverbial ball. If the estate agent calls for a viewing by an interested party, you need to be as accommodating as possible. Selling your home is as much about the presentation, as we have highlighted throughout the staging and marketing sections, as it is about getting as many feet through your property. You will have to clean, again, but stay focused on the prize!
BE FLEXIBLE WITH HOME SHOWINGS
Showing properties is less of an occurrence than it used to be in the marketing of property these days, largely as a result of the visual effectiveness provided by online technology. But, if your estate agent believes a “Sunday showing” of your home will benefit the marketing process, please don’t turn him or her down. Of course, you will have to clean, again; no dishes in the sink or a dirty dishwasher and bathrooms need to sparkle. And if you find it too uncomfortable or distressing to have strangers in your home whilst you are in attendance, be sure to visit some friends for the two or so hours of the showing. It’s a little inconvenient, but it will get your house sold!
CONSIDER HOLDING AN OPEN HOUSE WHEN SELLING YOUR HOME
Not every home is necessarily appropriate for an open house, but if your estate agent feels yours is, you should consider employing that marketing route. An important consideration is whether your property is in area close to major traffic or on a major artery. Also ask your agent if the open house will be advertised online. There are many eventual buyers of a property who initially had little interest in a specific property, but then ended up buying it after visiting it as an open house.
TAKE YOUR PETS SOMEWHERE FOR SHOWINGS
Many of you will probably be agasp at this, but some people really don’t like pets. You may not agree with this and may even avoid such people socially, but that does not exclude such a person from actually buying your house. Buyers certainly don’t want to see a bowl full of dog food or smell the cat litter box. Take the pets(s) to a friend or a pet hotel for the day.
DON’T HIDE MAJOR PROBLEMS
One of the most serious and critical mistakes a homeowner can make is to hide ANY problems with the property from a potential buyer. You are just opening yourself up to all sorts of problems during the conveyancing process and may even run the risk of legal recourse. If you are aware of a problem or problems, it will even be to your advantage to have your home inspected by a professional prior to listing the property.
In terms of home staging, it is always critical to fix the problem before home showing. You will know by now that, by not fixing the problem prior to home showing, you will definitely be limiting the number of interested buyers. If the cost of fixing the problem outweighs the perceived benefit, you may also consider pricing the property lower to compensate for the problem and then disclose the problem upfront to any potential buyer. Or you may consider offering the buyer a credit to fix the problem.
NEXT WEEK: SALE NEGOTIATIONS AND THEREAFTER